"Spring Sale" ON NOW! At least 20% off everything. Limited time!

About Our Brand

Bloodline Gears Core Values? Bloodline Gears foundation is built from its owners being hunters, were not businessmen. This separates us, as our #1 priorities are high quality gear and top customer service, not just crunching numbers.

These are BLs core values and they will never change!! 

Why are we called Bloodline Gear?  We love to spin some yarns and we could tell you a few stories but honestly,  we reckon our love for the outdoors has been passed down from our olds and the many generations that came before them. Our passion for 
exploring  New Zealand's wilderness runs through our veins and that's why we are called Bloodline.
How did Bloodline begin? We love exploring the gnarliest parts of New Zealand and any trip to the Southern Alps is guaranteed to be an adventure. On one icy cold mission, we admired the snow-capped scenery knowing that every kiwi should be out there, seeing what we were. However, we know that outdoor gear costs some serious tin so our WHY is to provide a range of gear that was high quality but affordable so that more legends can enjoy the New Zealand landscapes and remote paradise, while in comfort.
End result is gear for hunters, by hunters!!