Why are we called Bloodline? We love to spin some yarns and we could tell you a few stories but honestly, we reckon our love for the outdoors has been passed down from our olds and the many generations that came before them. Our passion for
exploring New Zealands wilderness runs through our veins and that's why we are called Bloodline
How did Bloodline begin? We love exploring the gnarliest parts of New Zealand and any trip to the Southern Alps is guaranteed to be an adventure. On one icy cold mission, we admired the snow-capped scenery knowing that every kiwi should be out there, seeing what we were.
However, we knew that outdoor gear costs some serious tin so we thought we would make a range of gear that was high quality but affordable so that everyone could enjoy the New Zealand landscapes, like we were.
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